Becky Lamb-Pritchard is Head of Podcast Growth & Partnerships at This Is Distorted and a Board Director at Audio UK. She creates award-winning branded podcasts that audiences return to, including LNER’s Routes, which won a Branded Content Award in 2025.

With over 20 years in audio, she’s known for building innovative, audience-first podcast strategies that connect brands with listeners and deliver real impact. Becky is also a judge for major industry awards and a regular speaker on the future of podcasting.