This session sets the scene for how creators have become today’s primary culture-makers – and why that cultural power is now driving measurable commercial results in entertainment. 

As major studios look well beyond their first wave of creator partnerships and get comfortable with the importance of a creator-led strategy, the conversation examines what it means to take this strategy to the next level: accelerating creator-led IP into scalable entertainment franchises, and activating built-in fandoms through collaborations.

Bringing together the cultural reach and entertainment know-how of Sky, and Digital Voices’ strategic perspective on creator-led growth, the session offers practical insight into how entertainment brands stay relevant in this new ‘creator-first’ era.