When the Sidemen Charity Football Match an astonishing £6.2m earlier this year, it sent a clear signal to the industry: the so-called ‘creator effect’ isn’t going anywhere.
While these massive stadium events grab the headlines, creator-led fundraising has been quietly driving success for charities behind the scenes for years. From large-scale in-person gaming streams to viral community challenges, collaboration between digital talent and third-sector goals can clearly be a winning opportunity. But how to make the most of it?
In this masterclass, we move beyond the viral moments to examine the mechanics of high-impact partnerships. We’ll dive into:
- How creators and charities can align their values to build authentic, long-term relationships.
- Format & Innovation: Finding the right fit for everyone involved.
- Navigating the unique pitfalls, logistical hurdles, and management challenges that come with live, creator-led events.