Live streaming has evolved from a niche format into one of the most influential forces shaping how people consume entertainment, culture and community online. In this session, Pontus and a selection of Twitch creators will explore the rapid growth of live streaming and its expansion beyond gaming into sport, music, lifestyle and major cultural moments.

The fireside chat will explore what this means for creators and brands alike, examining where the industry is heading, how audiences are engaging with live content differently from traditional media, and why interactivity is driving the next phase of creator growth. Attendees will also gain practical insights into getting started with streaming, building communities, and identifying opportunities in an increasingly live-first digital landscape.