Platforms such as Roblox have quickly become a dominant social space for Gen Z and Gen Alpha, with users spending more time here daily than on any other social platform (more than TikTok and Youtube combined), it is becoming a cultural force that brands cannot overlook in their communication strategy to reach young people.

This session will decode Roblox and will move past the misconception that Roblox is just a platform for children, while diving into why it is a new form of social ecosystem, a massive content engine on traditional social media and a powerful new advertising platform for brands.

The session will explore:

The transition from 2D to 3D in social media

Roblox is not just a platform but also a cultural content vertical

How brands can move from passive communication to interactive