We’ve curated a powerhouse panel of veteran creators, brand strategists, and industry pioneers. This isn’t a popularity contest. It’s a rigorous evaluation of professional mastery by the people who built the industry.
They are the pillar which uphold excellence, ensuring a Creator Craft Award isn’t just a win – it’s the ultimate mark of industry respect.
First Look at the 2026 Judges
Beatrice Mustocea
TikTok
Creators & Public Figures Lead
For the past 9 years, Beatrice has worked across all facets of the creator economy, building award-winning creator strategies for the likes of Google and LinkedIn. She now leads TikTok’s creators and public figures strategy and partnerships across the UK, creating IRL for digital stars. She is working with creators to build the future of entertainment via TikTok’s industry-leading film & TV program, actively creating a new generation of entertainment tastemakers.
Jade Beason
Jade Beason Ltd
Founder & Creator
Jade Beason swapped her corporate marketing career for life as a full-time creator and multi-business entrepreneur – and hasn’t looked back. After eight years in marketing, she launched her YouTube channel and turned it into a six-figure business within months.
Today, Jade runs multiple ventures: The Creator Project, a digital community helping creators turn passion into profit, and Social People, a social media marketing agency blending cultural insight with data to make content that actually works.
Her work has attracted an audience of over 450,000 creators and entrepreneurs, and she’s hosted events for global giants like Google, Apple, and Meta. Whether she’s on stage, online, or strategising behind the scenes, Jade’s mission is simple: to show creators and brands how they can make social media their superpower & earn an income!
Normanno Pisani
Twitch
Head of Content Partnerships English EMEA
Normanno Pisani is Head of Content Partnerships for English EMEA at Twitch, where he oversees creator partnerships and content across the region. Before joining Twitch, he spent seven years at TikTok, where he was one of the platform’s earliest European employees, setting up teams across EU markets. During his time there, he led content growth and entertainment teams globally, leading Creators, Publishers and Content strategies across verticals.
Shola West
Gen Z Brand Strategist
Shola West is a Gen Z brand strategist, content creator, and speaker helping early-career talent and brands navigate the modern digital landscape. Recognised as a Forbes 30 Under 30 honouree, TEDx speaker, and LinkedIn Top Voice, she has built a platform empowering young creatives to break into competitive industries through bold, strategic moves.
Alongside her content, Shola produces and delivers creative events and workshops in partnership with leading global brands, including Paramount and Sony Music. Her work sits at the intersection of youth culture, content, and experiential marketing, positioning her as a trusted voice for both emerging talent and forward-thinking organisations.
Siobhan Bailey Turner
WWF
Celebrity & Influencer Lead
With over a decade in celebrity and influencer strategy across fashion, entertainment, and NGO sectors, Siobhan has built a career connecting high-profile talent with purpose-driven brands and campaigns.
Previously working with global brand names including Kenzo, Mulberry, Roger Vivier, and The British Fashion Council, she now leads WWF-UK’s Celebrity Relations team, developing influencer strategies that align talent with WWF’s mission on climate, nature, and food.
Her work has delivered measurable impact at scale including WWF’s Prescription for Nature campaign, supported by Andy Murray, Ellie Goulding, Geri Halliwell-Horner, Kedar Williams-Stirling, Fran Kirby, Dr Sara Kayat, Joe Wicks, and Sam Heughan, which reached over 1.1 billion people and inspired 150,000+ actions. She also spearheads the Call of the Wild podcast, with guests including Sir David Attenborough, Richard Curtis, Jayda G, Asa Butterfield, Maisie Williams, Fearne Cotton, and Harris Dickinson, and played a key role with talent alignment in launching Wild Isles, the BBC natural history series narrated by Sir David Attenborough.
Siobhan brings together creative storytelling, strategic partnerships, and celebrity influence to deliver campaigns that resonate culturally and drive real-world change.
Vitor Correia
Monster Energy
Creator Digital Marketing Lead
Vitor is an Creator Digital Marketing Lead at Monster Energy, working across 31 markets in EMEA. Vitor has over 13 years of experience in the world of creators, having worked with various brands over time. His work sits at the intersection of creators, brand and performance, with a focus on building scalable creator marketing systems driven by clear KPIs and strong creative strategy. He is known for simplifying complexity and turning creator activity into measurable business impact.
How We Judge
Our winners aren’t chosen by a single person or a popularity contest. Every video entry undergoes a rigorous, multi-phase review by a panel of industry experts.
From the initial scoring of every application to the final selection of our winners, our process is designed to be fair, thorough, and focused entirely on the quality of your craft. We move through several rounds of expert evaluation guided by specific criteria to ensure that those who truly make an impact are the ones who take home the trophy.
- What you actually need to submit
To enter the awards, you’ll need to submit a 2–3 minute video using simple tools such as Loom, Zoom, or native screen capture on your phone. Production quality is not judged and no polish is expected.
You can also submit a couple of links to your content to help support your entry.
Further details on entry requirements can be found on the ‘Enter’ page.