Escape The Algorithm: How To Build Genuine Connection In The Year Of Intentional Content Consumption
Social media feeds feel… repetitive, don’t they? Algorithms increasingly push similar content, flattening what’s considered ‘popular’ and making it incredibly tough for any brand to truly shine. But some brands (think Rhode, Crocs, Loewe) are cutting through. They’re building a unique sense of prestige and desirability, not by following the standard marketing playbook, but by […]
How To Build Confidence & Visibility In Your Career
This session is about making yourself seen in a way that builds confidence and opens doors, even in an industry that keeps changing. Through stories from my own career in influencer marketing (where every job I’ve had has been unadvertised), we’ll explore different ways of being visible, internally within your team and organisation, or externally […]
Stop sleeping on LinkedIn! How creators can monetise the B2B world
LinkedIn is the most slept-on monetisation platform in the creator space right now, and Fatima Khan says that as someone making five-figures a month from brand deals alone, with over 100k followers on the platform. She also runs a six-figure community and coaching business, all built on LinkedIn. So when she talks about monetisation on […]
From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings
Hunsnet started as a meme account on Instagram, but it fast became a huge online community space for everyone who dares to identify as a Hun. Founded in 2017, Gareth Howells started his page to celebrate Hun culture, which he defines as always positive and funny but never cruel, celebrating British pop culture and humour, […]
My First AI Campaign: How Technology Enabled PUMA To Tell A Life Story
Samuel Barreto is a global marketing leader, speaker, and brand strategist working at the intersection of sport, culture, and business. He currently leads global marketing initiatives at PUMA, shaping campaigns and brand narratives across international markets. In this session he reveals how his first AI campaign came to be, exploring how his team came to […]
Protect Yourself: Understanding The Legal Side of Today’s Digital World
Today, almost everything you build, share or sell involves content, collaborations and online visibility, which means that understanding the legal rules, rights and responsibilities behind these is no longer optional. It’s not just legal theory; it’s about protecting budgets, content, campaigns and reputation. This is going to be a deep-dive session on how to maximise […]
Frugal Chic – Building a Premium Brand Without Premium Spending
The Founder of Frugal Chic, Mia McGrath is an ex 9-5 employee turned solopreneur who generated £100k+ profit in her first year as a creator and launched successful digital products with +10,000 downloads. Her platform empowers people who want more from their finances and careers, particularly those on unconventional paths, and creating long-term wealth regardless […]