Sh*t! We Got It Wrong. Creator Marketings Biggest Fails & Fixes
Every brand leader has a creator campaign they’d rather forget. This is the workshop where we say it out loud. Closed & off the record – no names, no recordings, no LinkedIn posts. Nothing leaves the room. Confess your worst – share the fails, vote on the most spectacular, crown a few winners. Leave with the fixes – […]
The IRL Advantage: Why the Next Creator Boom Happens Offline
Content is going from scarce to abundant to infinite. As AI industrialises the feed, something else is becoming precious: human presence, craft, and real connection. The creators who see this first have a head start on a revenue stream that’s entirely in their control. Yalin Solmaz (EMEA Acquisitions Lead, Airbnb Experiences) spent seven years at YouTube […]
Get Shopping with YouTube | The Future of YouTube Shopping
In this session, Rajarshi Lahiri, Head of Creator Partnerships at YouTube UK & Ireland will discuss the future of YouTube Shopping. Join us to discover how to leverage major new YouTube Shopping features to build a sustainable business beyond ads.
Roblox, The New Social Media Platform
Platforms such as Roblox have quickly become a dominant social space for Gen Z and Gen Alpha, with users spending more time here daily than on any other social platform (more than TikTok and Youtube combined), it is becoming a cultural force that brands cannot overlook in their communication strategy to reach young people. This […]
The Future is Live: How Streaming is Reshaping Entertainment Culture
Live streaming has evolved from a niche format into one of the most influential forces shaping how people consume entertainment, culture and community online. In this session, Pontus and a selection of Twitch creators will explore the rapid growth of live streaming and its expansion beyond gaming into sport, music, lifestyle and major cultural moments. […]
The Creator Economy Grows Up: Policy, Progress, and the Path Ahead
What happens when the fastest-growing sector in the world demands official recognition? We are entering a new era for the creator economy, but how is it being recognised, supported, and understood by those in power? This session will unpack the work happening behind the scenes to secure a sustainable, recognised future for creators. We’ll explain […]