Oliver Lewis, Senior Vice President, Head of Agency at StudioB, is a digital leader with over 20 years of experience in media, advertising, sales and marketing. He has spent much of the last two decades championing creators as a force reshaping advertising and culture, while also driving digital innovation and modernising sales and marketing strategies across the media landscape. Before joining StudioB, Lewis led digital strategy at News UK and founded The Fifth, the media company’s global social and influencer marketing agency, operating out of London and LA. He also serves as Co-Chair of the Influencer Marketing Trade Body (IMTB).