According to Influencer’s 2025 report, only 12% of creators produce content full-time, with many creators seeing the craft as a ‘side hustle’. So how can we help creators start to build this career alongside their 9-5, meeting people at a place that feels realistic in the current economy? This session breaks down the real starting point for creator monetisation – long before brand deals or big audiences.

Designed for smaller, aspiring creators, it focuses on what actually moves the needle early on: consistent content and understanding value. With examples and realistic income expectations, the session reframes monetisation as a process, not a milestone, and shows creators how to set themselves up for sustainable income over time.