Creator marketing is scaling fast, but making the right content decisions is becoming harder. With so many signals to navigate, it’s not always clear what’s driving real impact.

In this fireside conversation, Kantar’s Creative thought leader Vera Sidlova is joined by a senior social platform leader and a creator to explore what sits behind high-performing content, and how brands can bridge the gap between engagement and business results.

Bringing together platform perspectives and creator experience, Vera will share insights from The Creator Game Plan, which is based on analysis of 15,000 creator assets across TikTok, YouTube and Instagram and reveals what drives effectiveness in practice.

Together, we’ll unpack how brands can make smarter decisions about what to create, who to partner with, and what to scale and  help creators develop ideas that brands will want to invest in.