Hunsnet started as a meme account on Instagram, but it fast became a huge online community space for everyone who dares to identify as a Hun. Founded in 2017, Gareth Howells started his page to celebrate Hun culture, which he defines as always positive and funny but never cruel, celebrating British pop culture and humour, memes gently ribbing the celebrity scene of the Nineties and Noughties, and slightly silly but always fabulous nostalgia.

Since founding Hunsnet, Gareth has launched two different podcasts, written a book and launched a line of merch, partnering with iconic brands that want to align with all things ‘Hun’, all while continuing to grow his following. With Hunsnet turning 10 next year, this session will discover how Gareth has built up such an iconic brand, keeping it going through different cultural shifts, and learning from any mistakes along the way.