Today, almost everything you build, share or sell involves content, collaborations and online visibility, which means that understanding the legal rules, rights and responsibilities behind these is no longer optional. 

It’s not just legal theory; it’s about protecting budgets, content, campaigns and reputation.

This is going to be a deep-dive session on how to maximise strategies, campaigns and collaborations by undertsanding the rules (platform rules vs the law, risk assessment, sanctions), recognising the importance of Intellectual Property (brand protection, content usage rights, the use of memes, music and AI) as well as the importance of clear and strong Contracts (collaboration agreements, licensing & IP rights assignments, exclusivity, essential clauses).

The goal of this session is to share knowledge on the legal side of today’s digital world (with a main focus on the importance of Intellectual Property, Contracts and the “Social Media” laws), so that creators, businesses and agencies can maximise their campaigns and budgets in a smart and safe way.