The creator economy is no longer just happening outside your business. Employees are becoming some of the most trusted, credible voices for the brands they work for — but the moment you turn them into a channel, do you risk killing what makes them credible in the first place?

In this session, Bianca Brown (UK Ambassador, Edelman Gen Z Lab) moderates a scenario-led debate across three situations every brand will recognise: the junior employee whose content goes viral before legal finds out, the senior expert whose LinkedIn outperforms the brand page, and the moment an employee post sparks a backlash with your logo in the bio.

Bring your opinions. There are no clean answers.