As traditional marketing channels become more saturated and less trusted, brands are turning to podcasts as a powerful way to build deeper, more meaningful relationships with their audiences. No longer just an advertising channel, podcasting is emerging as a strategic platform for brand storytelling and long-term audience engagement.

This session explores how brands are using podcasts as sustained content ecosystems that drive affinity and trust. We’ll look at what makes a branded podcast successful, how organisations are integrating podcasts into wider marketing strategies, and why podcasts offer a unique level of attention and connection compared to other formats.

As podcasting continues to evolve, this session will look at why podcasts are becoming an increasingly important part of the marketing mix for brands.