Dom foresaw the approaching scale of the creator economy way before anyone even called it that. In 2010 he founded Gleam Futures from a laptop in a coffee shop, building it into Europe’s first creator management agency with a global network of offices across London, LA and Sydney.

Over the next decade he managed and architected the careers and brands of some of
the internet’s biggest stars, including Zoella, Alfie Deyes, Joe Sugg, Mrs Hinch and most of the UK’s original creator class.

Along the way Gleam helped produce 16 consecutive number one bestsellers, the
fastest-selling debut novel in UK publishing history, the first creator led brands to reach scale and the first feature film produced for a major broadcaster by creators. Dom exited Gleam after Dentsu acquired the business in 2021.