Hala Al-Ajil is a creator economy consultant who made the leap from 13 years at Google/YouTube and TikTok UK to launching her own consultancy in January 2026. She now helps brands, agencies, and creator businesses use AI strategically, particularly agentic workflows that automate operational tasks while preserving creative authenticity.

Based in London, Hala brings platform insider knowledge from building and scaling creator ecosystems globally, including a decade leading MENA partnerships from Dubai. She specialises in helping creators understand what platforms actually reward and build sustainable businesses without burning out.