James Connelly is the Founder & CEO of Charlie Oscar.

Having built, scaled and successfully exited his first business, James now advises leaders
on how to drive sustainable growth, improve marketing effectiveness and strengthen
commercial performance through marketing. James has worked with global brands such
as Apple, Expedia Group and Meta to ambitious scale-ups and challenger businesses
seeking to turn marketing into a genuine driver of business value.

A trusted advisor to senior executives and boards, James is known for bringing clarity to
complex growth challenges and for championing a more evidence-led approach to growth.
He is a frequent challenger of industry narratives that prioritise attention and activity over
effectiveness, profitability and long-term value creation.