Jeanette is the Founder and CEO of BEYONDinfluence, an innovative influence marketing agency dedicated to advancing clients’ marketing strategies in the digital era. A journalist by training with ears on the ground and a sharp eye, she has a deep understanding and a passion for all things social. She has tapped emerging social technologies for small and Fortune 500 companies globally in the automotive, luxury, and consumer product industries. 

Recognized for her contributions, she has been named one of the TOP 50 Global Influencer Marketing Professionals and Global Top 30 Female Leaders in the Creator Economy by Hello Partner. Currently serving as Chairwoman of the German Influencer Marketing Council (BVIM e.V.) and Co-Founder of the European Influencer Marketing Association (EIMA), she initiated the AI Ethics Action Hub in Berlin and is bestselling Co-Author of The AI Transformation – Thriving Within Civilization’s Next Big Disruption.