Jess is a highly experienced social media leader with nine years of experience in social media and PR, specialising in brand-led social-first campaigns that drive engagement and performance. As Social Media Lead at M&S Food, Jess leads the brand’s content strategy, shaping audience-first storytelling and delivering highly successful social campaigns across platforms.

From culturally relevant customer moments to always-on quality storytelling, Jess focuses on creating impactful, insight-led content that connects with M&S audiences and drives measurable results. Alongside campaign delivery, Jessica brings a strong eye for innovative, creative excellence and a data-informed approach, ensuring every campaign is delivered with impact and strong engagement.