With over a decade of experience shaping Gen Z brand campaigns, Jonathan Gustavii specializes in helping global brands, including Warner Bros., H&M, Red Bull, and Universal Music to navigate new media and culture by tapping into social media, gaming, and music.

Currently, Jonathan Gustavii is the Director of Strategic Partnerships at The Gang, a world-leading brand experience agency within gaming. There, Jonathan drives new business and innovation by establishing partnerships that push boundaries within new immersive media on platforms such as Roblox, Fortnite and other gaming platforms.