Niki is Head of Creative at Cherry Pick Talent, an award-winning influencer marketing specialist connecting brands with creators across every major platform. With over 14 years in the industry, and roots as a creator stretching back to 2012, he brings a creator’s insider perspective. 

Before Cherry Pick, Niki built a multi-million monthly audience as a content creator and became the first host of BBC Radio 1’s return to comedy with his podcast. 

Now at Cherry Pick, Niki leads creative strategy for award-winning campaigns that have racked up millions of engagements and featured across major media outlets. He’s passionate to use his experience to elevate the influencer marketing industry… one campaign at a time.