Rachel is a specialist in the UK’s creator fundraising space, dedicated to building programs that actually work for creators. During her time at Samaritans, she established their creator fundraising program on the belief that you don’t need a million followers to make a massive difference.
Her career highlights include supporting the chart-topping charity single from TikTok’s Creator Universe, cheering on PhilosophyTube’s 4-day Shakespeare read-athon on YouTube, and leading the charity partnership for Jacksepticeye’s Thankmas 2024, which raised over $3.5 million for suicide prevention charities. (Special mention goes to the Twitch creator who did a Long Furby cosplay for charity. That’s one she’ll never forget!)
Now the Digital Fundraising Manager at CoppaFeel!, Rachel is back to her roots, building a world-class creator program that puts the creator experience at the core.