Rob Adcock is a UK content creator, presenter and founder of Clockwork Social, a social media agency built around the idea that the best adverts do not look like adverts.

Clockwork Social creates social-first content and strategy for brands, broadcasters and global events. With more than 15 years of experience in national-level journalism, Rob created the agency to help organisations make content that can move effortlessly from viral videos to mainstream media coverage.

Away from PR-led campaigns, Clockwork Social also helps organisations find, brief and manage content creators, while building social media strategies that feel native to the platform. This includes developing creator strategy and supplying content creators for the Olympic Games, as well as some of the BBC’s biggest television shows.

Rob specialises in travel and football content for social media, and also presents across TV, radio and podcasts.