As one of EMEA’s leading experts in creator marketing, Becky has built a career with roles at Disney and Meta, and now as CMO at global creator-first social agency, Billion Dollar Boy. With over a decade of experience in the creator economy, she has advised some of the world’s most recognisable brands, developing innovation strategies and directing teams in producing best-in-class work. In 2024 Becky founded FiveTwoNine, the agency’s sister company: a global platform dedicated to empowering creators in their careers and businesses through community, insider knowledge, and exclusive events. She has been recognised on AdAge’s Tech Power list and was named Gamechanger of the Year at the Influencer Marketing Awards. Becky is a sought-after industry commentator and regularly speaks at leading events, helping brands adopt a creator-first mindset.