Agenda

Take a look at the first wave of sessions and speakers for CreatorFest 2026.
Keep an eye out for more session & speakers coming soon!

14 Jul •
11:10am–
11:40am

Creator stage

Conquering BeautyTok: Standing Out In An Overcrowded Market

Anna Sheri, otherwise known as @annasbeautyworld, has amassed a 1.5m followerbase across social platforms by consistently posting about self-care and her beauty tricks for clearer skin, healthier hair and more.

Today, she unveils how she has built up this loyal and highly engaged followerbase as well as building a working relationship with some of her dream beauty and lifestyle brands. In a market that everyone is trying to break into, Anna explains how she did it, covering everything from relocating to better take advantage of opportunities to paying ultra-close attention to audience feedback to ensure she was giving her fans what they wanted. Leave with a plan for how you can follow in Anna’s footsteps.

14 Jul •
11:10am–
11:50am

Main stage

Just Existing & Fully Thriving: Amber Rose Gill On Why Being Yourself Is The Key To Connection

If you want to know how to turn a viral moment into a thriving, long-term career, you need to hear from the woman who has not only done it but continues to surprise her community with what she will achieve next.

Amber is a broadcaster, podcaster, best-selling author, DJ, entrepreneur and creator with a global reach of over 4 million people.

First arriving on our screens via Love Island in 2019, Amber has continued to build momentum in her career ever since, never being afraid to try something new.

In Amber’s session, learn how she has built a lasting business empire by doing things her own authentic way. From being a much-loved TV personality to best-selling author, podcast host, and founder of a swimwear brand, Amber has built up and maintained her 4m+ following through forming a deep connection with her audience and staying unapologetically herself.

14 Jul •
2:45pm–
3:15pm

Brand stage

My First AI Campaign: How Technology Enabled PUMA To Tell A Life Story

Samuel Barreto is a global marketing leader, speaker, and brand strategist working at the intersection of sport, culture, and business. He currently leads global marketing initiatives at PUMA, shaping campaigns and brand narratives across international markets.

In this session he reveals how his first AI campaign came to be, exploring how his team came to the decision to use AI, and ultimately asking how, used carefully, AI can transform storytelling today. The campaign in question brought to life the legacy of the iconic Portuguese football player Eusébio da Silva Ferreira, with AI-driven storytelling allowing the team to overcome the limited availability of archival visual material and create a more immersive narrative experience.

14 Jul •
2:45pm–
3:15pm

Main stage

Scaling Community-Led Luxury: Growing A Luxury Brand Without Losing Its Je Ne Sais Quoi

Being a premium brand in today’s economy involves a delicate balance between creating high-end content and working with aspirational creators, and making sure you don’t alienate your fans. These challenges only widen as your business grows, when your OG fans may notice any change in your social content and feel the special feeing that they loved so much has dissipated as the community has grown.

This session will explore how luxury brands can scale their community without losing what makes their social presence so appealing, and how they can walk the line between being aspirational yet inclusive. 

14 Jul •
4:30pm–
5:00pm

Creator stage

Building Creator Wealth: Securing A Book Deal

Always dreamed of writing a book but no idea how to go about it? Sober and mental health influencer Abi Feltham has used her platform to pivot into authoring her own life story, while also continuing to build a really strong and engaged social following.

Abi is a content creator from London whose advocacy for addiction and mental health recovery has brought hope to many. After ten years of traveling the world and living out of a backpack, Abi found herself slipping deeper into drug and alcohol addiction, with her mental health at an all-time low.

She has been clean and sober since April 2020, and now creates content detailing the highs and lows of sobriety, recovery and self-discovery.

As part of our series on building creator wealth, this session will be your guide on how to secure that book deal, hearing from Abi on her journey from early-stage creator to author, and how content creation skills can be transferred across to writing your story.

15 Jul •
11:10am–
11:40am

Main stage

Frugal Chic – Building a Premium Brand Without Premium Spending

The Founder of Frugal Chic, Mia McGrath is an ex 9-5 employee turned solopreneur who generated £100k+ profit in her first year as a creator and launched successful digital products with +10,000 downloads. Her platform empowers people who want more from their finances and careers, particularly those on unconventional paths, and creating long-term wealth regardless of background.

In her session, she’ll break down how to use positioning, taste, and intentional design as your competitive edge. Leave with her blueprint for how to build a high-margin brand designed for long-term wealth.

15 Jul •
11:10am–
11:40am

Creator stage

Protect Yourself: Understanding The Legal Side of Today’s Digital World

Today, almost everything you build, share or sell involves content, collaborations and online visibility, which means that understanding the legal rules, rights and responsibilities behind these is no longer optional. 

It’s not just legal theory; it’s about protecting budgets, content, campaigns and reputation.

This is going to be a deep-dive session on how to maximise strategies, campaigns and collaborations by undertsanding the rules (platform rules vs the law, risk assessment, sanctions), recognising the importance of Intellectual Property (brand protection, content usage rights, the use of memes, music and AI) as well as the importance of clear and strong Contracts (collaboration agreements, licensing & IP rights assignments, exclusivity, essential clauses).

The goal of this session is to share knowledge on the legal side of today’s digital world (with a main focus on the importance of Intellectual Property, Contracts and the “Social Media” laws), so that creators, businesses and agencies can maximise their campaigns and budgets in a smart and safe way.

15 Jul •
11:10am–
11:40am

Brand stage

Redefining Long-Term Creator Relationships In The Fight Against ‘Authenticity’

Each year, ITV brings together forward thinking and culturally relevant content creators that have become an extension and integral part of the ITV brand. For a while now the way that broadcasters work with creators has been changing, but this session will explore how this relationship has changed and the opportunities that avail for creators today when working with major channels.

We will also look at how, as ‘authenticity’ becomes contested, there is ongoing need for a creator-centric approach in this increasingly metric-driven industry. After all, the way to fight back against content that is perfectly preened to appear authentic is NOT bland, AI-driven posts.

15 Jul •
12:00pm–
12:30pm

Creator stage

From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings

Hunsnet started as a meme account on Instagram, but it fast became a huge online community space for everyone who dares to identify as a Hun. Founded in 2017, Gareth Howells started his page to celebrate Hun culture, which he defines as always positive and funny but never cruel, celebrating British pop culture and humour, memes gently ribbing the celebrity scene of the Nineties and Noughties, and slightly silly but always fabulous nostalgia.

Since founding Hunsnet, Gareth has launched two different podcasts, written a book and launched a line of merch, partnering with iconic brands that want to align with all things ‘Hun’, all while continuing to grow his following. With Hunsnet turning 10 next year, this session will discover how Gareth has built up such an iconic brand, keeping it going through different cultural shifts, and learning from any mistakes along the way.

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