It’s impossible to pin down when the first content creator came to be, but one thing is for certain – this industry is entering maturity. We are now at a stage of heightened professionalism, where creators are tackling algorithm switch-ups and a decline in attention by establishing lasting legacies. Meanwhile, brands are looking to build broader offline impact as they try to master ROI in this new age of spend scrutiny.
Staying relevant and holding onto an audience is the difference between building a flourishing career as a content creator and being limited to ‘five minutes of fame’. So, this year’s CreatorFest will get to the heart of what it means to build a lifelong personal brand – one that brings followers with you through every stage of your journey. This isn’t about staying the same, it’s knowing when to pivot and reinvent, and being creative while doing it.
We’ll also evaluate how brands, agents and creators can work together to build long-term relevance, stability and wealth in the industry, and how we can all make the most of the changes that our ultra-fast-paced industry throws our way, from ‘going analogue’ to the subscription model boom to the rise of alternative platforms.
Hear from the biggest names in the sector and gain insights that are crucial to everyone in the creator economy. Expect strategic foresight, TED-style talks & actions that you can put to work instantly.
Hear from marketing leaders at top brands for behind-the-scenes access to standout case studies. Gather peer-led insights to help you navigate and build successful, long-term creator partnerships.
Placing creators at the heart of the conversation, we’re bringing you creator-led storytelling from your favourites, high-impact consultancy, and real-life case studies to help you hone your craft and get ahead.
Prefer to learn in a more intimate environment? Step upstairs to our Growth Studio, where we’ll be offering a mixture of lively workshops, networking mixers and smaller-scale TED talks and panels.
Heard of the Edinburgh Fringe? This year we are bringing some of that performing arts excellence to CreatorFest. With everything from comedians to musicians and DJs to drag artists set to grace this outdoor stage, step outside and inject an extra bit of fun into your day.
This stage opens up in the afternoon, making it the perfect place to enjoy lunch from one of our four food trucks, catch up with friends and colleagues, or just take a breather in the sun after a busy morning learning from the best in the industry.
Secure your place today! Prices increase as the show approaches, so lock in the best price now.
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