We’ve curated a powerhouse panel of veteran creators, brand strategists, and industry pioneers. This isn’t a popularity contest. It’s a rigorous evaluation of professional mastery by the people who built the industry.
They are the pillar which uphold excellence, ensuring a Creator Craft Award isn’t just a win – it’s the ultimate mark of industry respect.
First Look at the 2026 Judges
Beatrice Mustocea
TikTok
Creators & Public Figures Lead
For the past 9 years, Beatrice has worked across all facets of the creator economy, building award-winning creator strategies for the likes of Google and LinkedIn. She now leads TikTok’s creators and public figures strategy and partnerships across the UK, creating IRL for digital stars. She is working with creators to build the future of entertainment via TikTok’s industry-leading film & TV program, actively creating a new generation of entertainment tastemakers.
Beckii Flint
Pepper
Co-Founder
Beckii Flint first found fame as a teenager in 2009, when her J-pop dance videos on YouTube went viral in Japan and led to an unexpected career as an idol in Japan. From her bedroom on the Isle of Man, she suddenly found herself performing on Japanese TV, appearing on magazine covers, and building a passionate international fanbase. Her journey was documented in the BBC Three film Beckii: Superstar at 14, which followed the story of a British schoolgirl whose life was transformed by Japanese pop culture and the early creator internet.
Fast forward to today: Beckii is the co-founder of Pepper, an award-winning influencer marketing agency, and has been recognised on the Forbes 30 Under 30 list for her work in the creative industries. While her career has evolved into business leadership, she continues to advocate for the positive impact of global cultural exchange and frequently speaks about the evolution of online content creation and youth online.
She regularly contributes industry insight on topical events in the news, including BBC Radio 4 and Wake Up To Money. She has given evidence in the House of Lords and Commons for inquiries into influencer culture and marketing.
Alongside her agency work, Beckii is the founder of the Responsible Kidfluence Code initiative: a framework and advocacy movement designed to improve standards, safety and fairness for children featured in commercial social media content. The initiative brings together brands, agencies, platforms, policymakers and families to establish clearer guidance around wellbeing, financial protections, privacy and long-term digital safety for young creators.
Beckii has previously judged for Cannes Young Lions, the Campaign Media Awards, The Drum Awards for Social, the Performance Marketing Awards, and the Influencer Marketing Awards.
Chloe Farkas
Social Campaigns Lead
Chloe Farkas is a social media strategist and Campaign Lead at Pinterest, where they shape creator-led, social-first campaigns that set the benchmark for how brands show up on platforms today. Drawing on 13+ years’ experience as a producer, automotive presenter and social media and marketing specialist, Chloe has led high-impact work across YouTube Originals in EMEA and crafted flagship campaigns for Google, YouTube, Disney and Pinterest, spanning entertainment, tech and culture. Widely regarded as a trusted voice and key opinion former in the creator and social space, they are known for culture-shifting ideas, sharp platform insight, and a talent for building meaningful, long-term partnerships with creators and brands. As a creator awards judge, Chloe champions brave storytelling, innovative use of social formats, and work that genuinely shifts culture and community conversation.
Emi Geddes
Patreon
European Acquisitions Lead
Emi has spent her career at the heart of creator culture – from sports sponsorship across the UK and Australia, to supporting podcasters at Acast. In 2024, she joined Patreon as their first UK employee and now leads creator acquisitions across Europe, scouting exceptional talent ready to build direct relationships with their fans and earn a living doing what they love.
Jade Beason
Jade Beason Ltd
Founder & Creator
Jade Beason swapped her corporate marketing career for life as a full-time creator and multi-business entrepreneur – and hasn’t looked back. After eight years in marketing, she launched her YouTube channel and turned it into a six-figure business within months.
Today, Jade runs multiple ventures: The Creator Project, a digital community helping creators turn passion into profit, and Social People, a social media marketing agency blending cultural insight with data to make content that actually works.
Her work has attracted an audience of over 450,000 creators and entrepreneurs, and she’s hosted events for global giants like Google, Apple, and Meta. Whether she’s on stage, online, or strategising behind the scenes, Jade’s mission is simple: to show creators and brands how they can make social media their superpower & earn an income!
Normanno Pisani
Twitch
Head of Content Partnerships English EMEA
Normanno Pisani is Head of Content Partnerships for English EMEA at Twitch, where he oversees creator partnerships and content across the region. Before joining Twitch, he spent seven years at TikTok, where he was one of the platform’s earliest European employees, setting up teams across EU markets. During his time there, he led content growth and entertainment teams globally, leading Creators, Publishers and Content strategies across verticals.
Rajarshi Lahiri
YouTube
Head of Creator Partnerships, YouTube UKI
“As Head of Creator Partnerships for the UK and Ireland, Raj drives the evolution of the creator economy, leveraging 12+ years of experience at Alphabet across Google and YouTube.
His expertise spans global markets, content creation, advertising, and payments, with a proven track record of launching landmark products. Notable achievements include the successful rollouts of YouTube Shorts, YouTube Shopping, and the revamped YouTube Partner Program, significantly enhancing user engagement and creator revenue. Raj is passionate about building and scaling innovative businesses, empowering creators, and fostering authentic connections.
My leadership style emphasizes collaboration and high-performing teams, propelling growth within the dynamic digital landscape.”
Shola West
Gen Z Brand Strategist
Shola West is a Gen Z brand strategist, content creator, and speaker helping early-career talent and brands navigate the modern digital landscape. Recognised as a Forbes 30 Under 30 honouree, TEDx speaker, and LinkedIn Top Voice, she has built a platform empowering young creatives to break into competitive industries through bold, strategic moves.
Alongside her content, Shola produces and delivers creative events and workshops in partnership with leading global brands, including Paramount and Sony Music. Her work sits at the intersection of youth culture, content, and experiential marketing, positioning her as a trusted voice for both emerging talent and forward-thinking organisations.
Siobhan Bailey Turner
WWF
Celebrity & Influencer Lead
With over a decade in celebrity and influencer strategy across fashion, entertainment, and NGO sectors, Siobhan has built a career connecting high-profile talent with purpose-driven brands and campaigns.
Previously working with global brand names including Kenzo, Mulberry, Roger Vivier, and The British Fashion Council, she now leads WWF-UK’s Celebrity Relations team, developing influencer strategies that align talent with WWF’s mission on climate, nature, and food.
Her work has delivered measurable impact at scale including WWF’s Prescription for Nature campaign, supported by Andy Murray, Ellie Goulding, Geri Halliwell-Horner, Kedar Williams-Stirling, Fran Kirby, Dr Sara Kayat, Joe Wicks, and Sam Heughan, which reached over 1.1 billion people and inspired 150,000+ actions. She also spearheads the Call of the Wild podcast, with guests including Sir David Attenborough, Richard Curtis, Jayda G, Asa Butterfield, Maisie Williams, Fearne Cotton, and Harris Dickinson, and played a key role with talent alignment in launching Wild Isles, the BBC natural history series narrated by Sir David Attenborough.
Siobhan brings together creative storytelling, strategic partnerships, and celebrity influence to deliver campaigns that resonate culturally and drive real-world change.
Talia Stolerman
Spotify
Head of Podcasts at Spotify, UK/IE/NL
Talia Stolerman is Head of Podcasts for the UK, Ireland and the Netherlands at Spotify, where she leads the platform’s podcast strategy across these regions. She brings over five years of experience at Spotify, having worked closely with creators in both the United States and the UK.
Talia joined Spotify in New York in 2020 as a Creator Partner Manager, before relocating back to London in 2021 in a similar role for the UK. In that role, she supported creators and production partners across the UK, prior to stepping into her current regional leadership position.
Before she joined Spotify, Talia built her career in radio and podcast production. She held production roles at Global and the BBC, and later served as Content Director at Audioboom for five years.
She is passionate about the continued growth of the podcast industry and the role creators and partners play in shaping its future
Vitor Correia
Monster Energy
Creator Digital Marketing Lead
Vitor is an Creator Digital Marketing Lead at Monster Energy, working across 31 markets in EMEA. Vitor has over 13 years of experience in the world of creators, having worked with various brands over time. His work sits at the intersection of creators, brand and performance, with a focus on building scalable creator marketing systems driven by clear KPIs and strong creative strategy. He is known for simplifying complexity and turning creator activity into measurable business impact.
How We Judge
Our winners aren’t chosen by a single person or a popularity contest. Every video entry undergoes a rigorous, multi-phase review by a panel of industry experts.
From the initial scoring of every application to the final selection of our winners, our process is designed to be fair, thorough, and focused entirely on the quality of your craft. We move through several rounds of expert evaluation guided by specific criteria to ensure that those who truly make an impact are the ones who take home the trophy.
- What you actually need to submit
To enter the awards, you’ll need to submit a 2–3 minute video using simple tools such as Loom, Zoom, or native screen capture on your phone. Production quality is not judged and no polish is expected.
You can also submit a couple of links to your content to help support your entry.
Further details on entry requirements can be found on the ‘Enter’ page.