Vitor is an Creator Digital Marketing Lead at Monster Energy, working across 31 markets in EMEA. Vitor has over 13 years of experience in the world of creators, having worked with various brands over time. His work sits at the intersection of creators, brand and performance, with a focus on building scalable creator marketing systems driven by clear KPIs and strong creative strategy. He is known for simplifying complexity and turning creator activity into measurable business impact.