Annabel is an Account Director at leading global influencer marketing agency, The Goat Agency. With over seven years’ experience in influencer marketing, she has led on global campaigns for the likes of 3M, AkzoNobel, Pentland and The Coca-Cola Company. 

In her role, she implements insight-driven social-first strategies for clients, ensuring they get the most value possible from their influencer budgets and that they build long-term relevance, connection and consideration amongst desired customers. 

From an innovation perspective, she is particularly passionate about pushing influencer content beyond traditional placements and taking the channel to new possibilities.