Millie Gooch is the founder of the Sober Girl Society and one of the leading voices in the UK sobriety movement. She holds a master’s degree in Addiction and Mental Health and is a journalist and author, writing for publications including Elle and Stylist, with features across the BBC and British Vogue. Her debut book, The Sober Girl Society Handbook, was released in 2021, and in 2022 she received the Media Award from the Research Society on Alcoholism for her contribution to helping disseminate empirical research on alcohol and creating safer, more accessible conversations around alcohol-free living. Millie is a proud ambassador for Alcohol Change UK, and her second book, Booze Less, was released in November 2024 and third, Hangxiety, releasing in September 2026.