In an era where digital relevance changes by the minute, how can you maintain the status of a premium, culturally dominant brand like M&S? Striking the balance between creative bravery and operational precision isn’t easy, and we’ll deep dive into how to maintain that balance in this session. This isn’t just social media management, this is M&S social media management, a masterclass in scaling digital communities and managing hyper-growth. 

Join the Head of Social for M&S Food alongside the strategic minds at Sprout Social for an exclusive fireside chat exploring the infrastructure behind viral retail success. This session pulls back the curtain on how M&S Food captures lightning (or sauce!) in a bottle, from reactive cultural moments to beloved character-driven campaigns.