Bianca is a digital advisory specialist and a bright, articulate, thorough thinker and storyteller. She’s gained a variety of experience in B2B and B2C campaigns and social media programmes from end-to-end, including Meta, Microsoft, HARIBO, DP World, Unilever and the United Nations Climate Change Conference. Communications is the professional channel for her creativity and love for storytelling, grown organically through her passion for culture on social media and its opportunities for growing community. She is an Ambassador in the UK for the Gen Z Lab, a global collective focused on demystifying the young audience for agency and clients alike – sharing resonant cultural insights into the cohort and speaking across Europe to clients and business leaders about how to transform their communication with young people.