Building Creator Wealth: Securing A Book Deal

Always dreamed of writing a book but no idea how to go about it? Sober and mental health influencer Abi Feltham has used her platform to pivot into authoring her own life story, while also continuing to build a really strong and engaged social following. Abi is a content creator from London whose advocacy for […]

My First AI Campaign: How Technology Enabled PUMA To Tell A Life Story

Samuel Barreto is a global marketing leader, speaker, and brand strategist working at the intersection of sport, culture, and business. He currently leads global marketing initiatives at PUMA, shaping campaigns and brand narratives across international markets. In this session he reveals how his first AI campaign came to be, exploring how his team came to […]

Scaling Community-Led Luxury: Growing A Luxury Brand Without Losing Its Je Ne Sais Quoi

Being a premium brand in today’s economy involves a delicate balance between creating high-end content and working with aspirational creators, and making sure you don’t alienate your fans. These challenges only widen as your business grows, when your OG fans may notice any change in your social content and feel the special feeing that they […]

Conquering BeautyTok: Standing Out In An Overcrowded Market

Anna Sheri, otherwise known as @annasbeautyworld, has amassed a 1.5m followerbase across social platforms by consistently posting about self-care and her beauty tricks for clearer skin, healthier hair and more. Today, she unveils how she has built up this loyal and highly engaged followerbase as well as building a working relationship with some of her […]

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