Making The Most Of The Subscription Model & Owning Your Community
From Jamie Oliver waxing lyrical about vinegar to Charli XCX musing on the realities of fame, Substack is a rapidly growing community of publishers and readers that rewards authenticity and thoughtfulness, and is willing to pay for content they love. In this session, Rosie Gee, Head of Entertainment at Substack, and a successful to-be-announced creator […]
What Most Creators Get Wrong (And How To Fix It)
Most creators don’t make money, and if they do, their revenue stream is constantly at risk of vanishing overnight. They don’t lack talent – they’re simply over-optimising for the short term. In this rapid-fire conversation, Manychat CMO Ido Mart and creator Grace Andrews (ex-Diary of a CEO) get honest about what it actually looks like to build […]
Escape The Algorithm: How To Build Genuine Connection In The Year Of Intentional Content Consumption
Social media feeds feel… repetitive, don’t they? Algorithms increasingly push similar content, flattening what’s considered ‘popular’ and making it incredibly tough for any brand to truly shine. But some brands (think Rhode, Crocs, Loewe) are cutting through. They’re building a unique sense of prestige and desirability, not by following the standard marketing playbook, but by […]
Why Brands Are Betting on Podcasts: Audio as a Strategic Marketing Channel
As traditional marketing channels become more saturated and less trusted, brands are turning to podcasts as a powerful way to build deeper, more meaningful relationships with their audiences. No longer just an advertising channel, podcasting is emerging as a strategic platform for brand storytelling and long-term audience engagement. This session explores how brands are using podcasts as sustained content ecosystems that drive affinity […]
Creator-Led Fundraising: A Masterclass In Creator-Driven Charity Events
When the Sidemen Charity Football Match an astonishing £6.2m earlier this year, it sent a clear signal to the industry: the so-called ‘creator effect’ isn’t going anywhere. While these massive stadium events grab the headlines, creator-led fundraising has been quietly driving success for charities behind the scenes for years. From large-scale in-person gaming streams to viral […]
Why Creator Wellbeing MUST BE Number One Priority In 2026
With many creators experiencing burnout at some point in their career, this session will explore how the industry can better support our talent, particularly with creators getting younger and younger. We’ll ask where the responsibility lies and how the creator economy is adapting to create a more supportive working environment for everyone involved. Together, we […]
Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment
This session sets the scene for how creators have become today’s primary culture-makers – and why that cultural power is now driving measurable commercial results in entertainment. As major studios look well beyond their first wave of creator partnerships and get comfortable with the importance of a creator-led strategy, the conversation examines what it means to take […]
Inspiring Creativity In A World Trending Towards AI Slop
The creator economy has reached a critical point. While AI has made content production easier, it has also flooded our feeds with algorithmic “slop” – high-volume content that lacks soul and genuine perspective. The good news is that as audiences grow increasingly weary of this, the value of authentic, emotionally resonant storytelling has never been […]
Testing, Testing: The Metrics You Need In 2026
The eternal question prevails – what are the metrics that brands, creators and agents ACTUALLY need to care about, and which ones can be left in 2025? We know how busy everyone is, so don’t waste your time stressing about meaningless vanity metrics. In this session we will reveal the numbers to pay attention to, freeing […]
Building Creator Wealth: Scaling Your Niche & Diversifying Income Streams
You’ve found your niche, now how do you scale it and build out the income streams to ensure that you have a long-term career ahead of you? Join us for a deep dive into the mechanics of creator expansion. While brand deals remain a staple, the future of the sector lies in diversification. Key Takeaways: […]