Chair’s welcome
Our fantastic Chair will welcome you to CreatorFest 2026, and tee up the themes for the day on the Creator Stage.
Chair’s welcome
Our fantastic Chair will welcome you to CreatorFest 2026, and tee up the themes for the day on the Brand Stage.
Chair’s welcome
Our fantastic Chair will welcome you to CreatorFest 2026, and tee up the themes for the day on the Main Stage.
Chair’s welcome
Our fantastic Chair will welcome you to CreatorFest 2026, and tee up the themes for the day on the Creator Stage.
Chair’s welcome
Our fantastic Chair will welcome you to CreatorFest 2026, and tee up the themes for the day on the Brand Stage.
Chair’s welcome
Our fantastic Chair will welcome you to CreatorFest 2026, and tee up the themes for the day on the Main Stage.
What the World’s Biggest Brands Actually Want From Creators
Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was effectively wasted in 2025 when branding missed the first three seconds. The infrastructure problem is getting solved. The question is: are creators keeping up? Nestlé’s Daniele […]
The Secret Sauce: How M&S Food Scales and Manages Exponential Social Growth
In an era where digital relevance changes by the minute, how can you maintain the status of a premium, culturally dominant brand like M&S? Striking the balance between creative bravery and operational precision isn’t easy, and we’ll deep dive into how to maintain that balance in this session. This isn’t just social media management, this […]
Your Influencer Strategy Is Broken. Stop Choosing Between Brand and Performance.
Most brands are still treating influencer marketing as a binary choice: invest in brand building or chase performance. That thinking is outdated and it’s costing real revenue. A few years ago, the playbook was simple: hire a big name, get exposure, hope it converts. That era is over. Audiences are smarter, trust is harder to […]
Scaling Creator Marketing Without Killing Creativity
As creator marketing grows, brands optimise for efficiency: formats, paid amplification, media performance and process. The risk is that creator work becomes brand-led paid social disguised as authenticity, rather than distinctive, effective creative. The core question is: how can brands scale creator marketing without losing the creativity and authenticity that make it work in the […]