The Secret Sauce: How M&S Food Scales and Manages Exponential Social Growth
In an era where digital relevance changes by the minute, how can you maintain the status of a premium, culturally dominant brand like M&S? Striking the balance between creative bravery and operational precision isn’t easy, and we’ll deep dive into how to maintain that balance in this session. This isn’t just social media management, this […]
Your Influencer Strategy Is Broken. Stop Choosing Between Brand and Performance.
Most brands are still treating influencer marketing as a binary choice: invest in brand building or chase performance. That thinking is outdated and it’s costing real revenue. A few years ago, the playbook was simple: hire a big name, get exposure, hope it converts. That era is over. Audiences are smarter, trust is harder to […]
Scaling Creator Marketing Without Killing Creativity
As creator marketing grows, brands optimise for efficiency: formats, paid amplification, media performance and process. The risk is that creator work becomes brand-led paid social disguised as authenticity, rather than distinctive, effective creative. The core question is: how can brands scale creator marketing without losing the creativity and authenticity that make it work in the […]
We Need to Touch Grass: An Influencer Industry Intervention
The influencer kool-aid isn’t hitting like it used to. The same references recycled. The same formulas rewarded. The same ideas applauded. The echo chamber became the strategy. If you’ve ever felt quietly unsatisfied despite doing everything “right”, this session is for you. Part intervention, part invitation, Charlie Oscar offers a two-step guided trip for marketers […]
Licence to Influence: How We Built the Creator Campaign Behind 007 First Light
At CreatorFest 2026, Kolsquare and Substance Global will be coming together to deliver a session on one of the biggest game launches of the year… 007 First Light. Substance Global worked with the game studios IO Interactive to help launch the game with some mega creators, using Kolsquare’s platform for the creator data intelligence and results […]
Why Brands Are Betting on Podcasts: Audio as a Strategic Marketing Channel
As traditional marketing channels become more saturated and less trusted, brands are turning to podcasts as a powerful way to build deeper, more meaningful relationships with their audiences. No longer just an advertising channel, podcasting is emerging as a strategic platform for brand storytelling and long-term audience engagement. This session explores how brands are using podcasts as sustained content ecosystems that drive affinity […]
How To Build Confidence & Visibility In Your Career
This session is about making yourself seen in a way that builds confidence and opens doors, even in an industry that keeps changing. Through stories from my own career in influencer marketing (where every job I’ve had has been unadvertised), we’ll explore different ways of being visible, internally within your team and organisation, or externally […]