With over a decade in celebrity and influencer strategy across fashion, entertainment, and NGO sectors, Siobhan has built a career connecting high-profile talent with purpose-driven brands and campaigns.

Previously working with global brand names including Kenzo, Mulberry, Roger Vivier, and The British Fashion Council, she now leads WWF-UK’s Celebrity Relations team, developing influencer strategies that align talent with WWF’s mission on climate, nature, and food.

Her work has delivered measurable impact at scale including WWF’s Prescription for Nature campaign, supported by Andy Murray, Ellie Goulding, Geri Halliwell-Horner, Kedar Williams-Stirling, Fran Kirby, Dr Sara Kayat, Joe Wicks, and Sam Heughan, which reached over 1.1 billion people and inspired 150,000+ actions. She also spearheads the Call of the Wild podcast, with guests including Sir David Attenborough, Richard Curtis, Jayda G, Asa Butterfield, Maisie Williams, Fearne Cotton, and Harris Dickinson, and played a key role with talent alignment in launching Wild Isles, the BBC natural history series narrated by Sir David Attenborough.

Siobhan brings together creative storytelling, strategic partnerships, and celebrity influence to deliver campaigns that resonate culturally and drive real-world change.