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Billion Dollar Boy

Billion Dollar Boy (BDB) is a leading independent global influencer agency transforming how the world’s biggest brands grow by delivering efficient and effective creator-led marketing at scale. Founded in 2014 by Edward East, with co-founders Thomas Walters and Permele Doyle, Billion Dollar Boy was among the first global creator marketing agencies and now has a global team of 160 people driving forward the creator economy. 
 Since its inception, BDB has partnered with leading brands including Heineken, Nike, King, PepsiCo, Unilever, and L’Oreal – connecting them with more than 11,000 vetted content creators and reaching over 10 billion users globally. 
 Our proprietary software, Companion, provides an unparalleled global database of over 130 million creators, streamlining collaboration for agencies, creators and brands.

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