My First AI Campaign: How Technology Enabled PUMA To Tell A Life Story
Samuel Barreto is a global marketing leader, speaker, and brand strategist working at the intersection of sport, culture, and business. He currently leads global marketing initiatives at PUMA, shaping campaigns and brand narratives across international markets. In this session he reveals how his first AI campaign came to be, exploring how his team came to […]
Redefining Long-Term Creator Relationships In The Fight Against ‘Authenticity’
Each year, ITV brings together forward thinking and culturally relevant content creators that have become an extension and integral part of the ITV brand. For a while now the way that broadcasters work with creators has been changing, but this session will explore how this relationship has changed and the opportunities that avail for creators […]