Chair’s welcome
Our fantastic Chair will welcome you to CreatorFest 2026, and tee up the themes for the day on the Brand Stage.
Chair’s welcome
Our fantastic Chair will welcome you to CreatorFest 2026, and tee up the themes for the day on the Brand Stage.
Dear Brands: Let’s Talk About Your Influencer Briefs
You wrote the brief. So why did the content come back nothing like you imagined? A weak brief is one of the most expensive mistakes in influencer marketing — off-brand posts, round after round of edits, blown timelines, and creators who quietly disengage. Join us to unpack why briefs fail, what derails them, and how […]
From Always-On to Always-Authentic: How Brands Leverage Partner Marketing to Scale Creator Campaigns
In an era where creator marketing is no longer a nice-to-have but a must-have for brand growth, this fireside chat explores how forward-thinking brands are leveraging affiliate and partner marketing solutions to fuel scalable, authentic creator strategies. Join Rakuten Advertising as we sit down with LTK to discuss how they are navigating the evolving creator […]
Behind the Collab: How Skyscanner Finds and Forges the Perfect Creator Partnerships
What does it take to create a brand-creator partnership that genuinely resonates? It’s not just about follower counts; it’s about alignment, authenticity, and a shared vision. Join Jen Rankine, Principal Manager of Global Content Creators at Skyscanner, and popular value travel creator Rob Adcock, for an exclusive, behind-the-scenes look at the matchmaking process between global brands and […]
Make The Algorithm Pay You Back: How Creator Content Can Earn Again And Again
In this practical session, LADbible shares a publisher’s perspective on how creators, brands and agencies can unlock more value from platforms like Facebook, Snapchat and YouTube. Through case studies and real-world examples, the session will break down how creator content can be adapted, packaged and distributed to work harder across different platforms, reach new audiences […]
Roblox, The New Social Media Platform
Platforms such as Roblox have quickly become a dominant social space for Gen Z and Gen Alpha, with users spending more time here daily than on any other social platform (more than TikTok and Youtube combined), it is becoming a cultural force that brands cannot overlook in their communication strategy to reach young people. This […]
What the World’s Biggest Brands Actually Want From Creators
Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was effectively wasted in 2025 when branding missed the first three seconds. The infrastructure problem is getting solved. The question is: are creators keeping up? Nestlé’s Daniele […]
The Secret Sauce: How M&S Food Scales and Manages Exponential Social Growth
In an era where digital relevance changes by the minute, how can you maintain the status of a premium, culturally dominant brand like M&S? Striking the balance between creative bravery and operational precision isn’t easy, and we’ll deep dive into how to maintain that balance in this session. This isn’t just social media management, this […]
Going Analogue: Is Offline the New Online?
With more people limiting their screen time in favour of real-world, ‘analogue’ pastimes, we need to ask: what does this mean for the future of digital creation? In this session, Pinterest’s Hannah Ngakane and Naji Basma explore how this offline movement is driving a new era of creative freedom. They will discuss how creators can […]