Alex Payne spent over 20 years at Sky Sports, 15 of them as lead presenter for rugby union, covering seven Lions tours and more than 70 England internationals. He now co-hosts The Good, The Bad and The Rugby, the world’s biggest rugby podcast, and has hosted events for brands including The Times, O2, Guinness, and HSBC. In 2017, after spotting the flaws in traditional influencer marketing, Alex founded The Influence Room based on an unwanted box of Star Wars merchandise. The platform connects brands with genuine fans, replacing forced collaborations with authentic advocacy built on real passion and belief.