As a veteran influencer herself, Beckii has been creating content online since the age of 12. Her first-hand experience provides a unique, insider perspective on the industry, ensuring that Pepper’s approach is both strategically sharp and creator-led. Recognised in Forbes 30 Under 30 and the Influencer Top 50, she is a trusted voice in influencer marketing, frequently offering industry insights on BBC Radio 4, Wake Up To Money, and beyond. She has also provided evidence in UK parliamentary inquiries on influencer culture and marketing.

With deep roots in the creator economy, Pepper blends expertise across influencer marketing, paid social, organic social, OOH, community management, research, and creative production to deliver campaigns that resonate.

Beckii is a recognised industry leader, having judged for The Campaign Media Awards, The Drum Awards for Social, the Performance Marketing Awards, and the Influencer Marketing Awards. Through Pepper, she champions a human-first approach to social, crafting campaigns that are both data-driven and deeply engaging.