Gordon is the author of award winning book Influencer marketing strategy, host of the Influence Global Podcast now 200 episodes, founder of the BCMA Influence division and more recently the influencer expert community Influencer Strategists.com. Gordon also has own academy and is a part time lecturer at Nottingham Business School where has run influencer projects with 1500 marketing students and 60 brand over 3 years. Gordon has moderated and spoken at over 350 events.