Hayley Stevens-Shaw is Managing Partner at Hello Franses! and one of London’s leading influencer marketing strategists. With over a decade in the creator economy, she helps brands harness the power of influencers to drive both cultural relevance and commercial growth. At Hello Franses!, Hayley is focused on building innovative and responsible influencer strategies that enable brands to cut through an increasingly crowded digital landscape. She is passionate about elevating creators as trusted partners and helping brands work with them in authentic, impactful ways. Her work spans fashion, beauty, lifestyle, and consumer sectors, where she combines creativity with data-led insight to deliver campaigns that resonate and perform. Hayley also brings significant experience in leadership, P&L ownership, and client growth, giving her a sharp perspective on how influencer marketing delivers business impact. She is a regular voice in the industry, shaping conversations on the future of the creator economy.