Karl has over 20 years’ experience in the world of media and content. He currently heads up the UK content practice for Publicis Media supporting clients in their needs across media partnerships, influencer marketing, content insight and consultancy through to the production of the stories brands need to tell.
Prior to this, Karl spent 4 years heading up content partnerships at Publicis Media working with clients like Samsung, FCA, Visa, Royal London, Brown Foreman and Heineken UK. In doing so Karl championed the search for new and interesting media owners for brands to partner with; essentially leading the team from being a traditional sponsorship unit into the social media publisher space championing the use of MCN’s , influencer networks and platforms.