Leslie Caswell is the UK & Ireland Marketing Director at L’Occitane en Provence, with a track record of driving digital innovation, brand relevance, and commercial growth across the fashion, luxury, and beauty sectors. He has held global marketing roles at iconic brands including Burberry, Meta and Aesop, giving him a unique perspective at the intersection of storytelling, technology and consumer behaviour. Known for challenging the status quo, Leslie is not a fan of “boring” marketing or safe, copycat strategies. He believes in breaking from ‘best practice’ to craft bold activations that genuinely resonate with modern consumers.