Lynne Deason is Head of Creative Excellence at Kantar, where she helps brands unlock the power of creativity to drive growth. With over two decades of experience in brand strategy and consumer insight, she blends data with intuition to guide brands toward emotional resonance and cultural relevance. Lynne is passionate about inclusive storytelling and believes that how brands show up in culture matters as much as what they say. Her work empowers marketers to move beyond traditional narratives and embrace creative bravery in partnership with communities and creators.