Marina Mansour is a leading figure in digital beauty culture and influencer marketing, celebrated for her work at Kyra, the AI-powered creator agency. A founding team member in 2017, Marina scaled the beauty and wellness category into the agency’s largest vertical, driving partnerships with L’Oréal, LVMH, Estée Lauder Companies, Glossier and COTY. Marina launched Kyra’s annual Gen Z State of Beauty report, the first to explore how young audiences’ beauty consumption intersects with social media. A thought leader and creator with over 1m TikTok likes, Marina contributes to outlets like Glossy, WWD and The Business of Fashion. She collaborates with brands such as Pat McGrath Labs, IT Cosmetics, e.l.f. Beauty, YSL Beauty, Prada Beauty, Westman Atelier and Summer Fridays.