Mark oversees Strategy and Planning for OMD across the EMEA region. Having spent 12 years at OMD he has been instrumental in shaping the agency’s approach to communication planning.   His key responsibilities include overseeing strategic and planning capabilities, helping brands across the region and the agency portfolio stay at the cutting edge of marketing communications.  He is particularly passionate about understanding and responding to the unique and evolving dynamics of brand categories, as well as the potential of culture to unlock transformative growth for client businesses