Melanie heads up Sky’s global influencer activity including entertainment, cinema, product and brand. Having developed Sky’s influencer strategy, she has led some of Sky’s most successful integrated influencer campaigns including Riviera, Catherine The Great and Euphoria.
She has a passion for creating truly collaborative campaigns that resonate with audiences in a transparent and authentic manner. With over a decade of working in the field, she has worked with some of the biggest household brands including OnePiece, Kelloggs, Microsoft, Samsung, GAP, NailsInc and Next.