Nick is the Founder of The Cast, a creator marketing agency built on the belief that creators are the most powerful storytellers of our time. Since launching the agency, Nick has established The Cast as a trusted voice in the creator economy, working with brands and talent across every corner of the industry, from emerging TikTok voices to established YouTubers, Instagram tastemakers, podcasters, and beyond. With a career spanning media, marketing, and entertainment, Nick founded The Cast to bridge the gap between brands and creators, helping both sides unlock the full potential of collaboration. Under his leadership, the agency has delivered campaigns that don’t just drive reach, but create real cultural moments, across lifestyle, fashion, consumer brands, and some of the UK’s biggest entertainment properties.